Is this for real? Sadly, the answer is yes. For every genuine enthusiast (who also runs a huge wine shop) like Gary Vaynerchuck or analytical scientist like Jamie Goode, there are about a dozen of the type of people in the wine world who I'll be bashing in the rest of this post.
Probably one of the top bullshit artists in the world of wine right now is James Suckling. Pretension in fine wine is unavoidable on some level. But Suckling oozes pretension. If he was a slug, that sticky trail he leaves behind would be pretension distillate. Watch and learn in these two videos as Suckling gives a master class in egotism, stuffiness and, yes, unbearable pretentiousness:
I'm 99 points on not wanting to hear another damn over-enunciated word out of Suckling's mouth ever again.
Of course, making obnoxious videos is not the only way to ruin wine for the general public. You can always write a note with so many descriptors it ceases to have meaning. Now, I like to both read and write thorough notes. But they have to actually contain, you know, information. Words describing body, acidity, tannin, flavor intensity, style--primarily structural descriptors--are very useful. A few specific flavors can be of help, but at a certain point it is not telling you anything other than the author is full of shit. Take this example from a person who calls himself the Sonoma Sommelier:
The enological diarrhea is even more exaggerated in this example:
Stop, just please stop, Sonoma Somm!
To his credit, the first sentence or two in both reviews I linked does tell you much of what you'd want to know structurally about the wines, albeit in an annoyingly literary style. But after that, it's just self indulgent garbage. If you tried these wines, you'd never find that many flavors in a single taste. You know why? Because humans can only differentiate a few aromas at a time, and most of what we perceive as taste is really retronasal olfaction.
How this sort of criticism became the norm, I do not know. No, actually, I do know. This variety of sewer feces appeals to people with lots of money but no common sense or knowledge of wine. Why learn about where the wine comes from and how it's made when you can just hear a point score and a bunch of fancy sounding adjectives? It's the easy way out--instant validation.
Of course, making obnoxious videos is not the only way to ruin wine for the general public. You can always write a note with so many descriptors it ceases to have meaning. Now, I like to both read and write thorough notes. But they have to actually contain, you know, information. Words describing body, acidity, tannin, flavor intensity, style--primarily structural descriptors--are very useful. A few specific flavors can be of help, but at a certain point it is not telling you anything other than the author is full of shit. Take this example from a person who calls himself the Sonoma Sommelier:
Anaba 2007 “Coriol” Red Rhone Blend: "a wine that delivers . . . . flavors of acai berries, black currant liqueur, fig bar, tamarind, raspberry bramble, red plum, balsamic strawberries, clove, rose water, cigar box, barnyard, teriyaki, stone, apricot, coriander, butterscotch, hazelnut chocolates, brown leather and Columbian coffee beans."
VJB 2007 Estate Aglianico: "It has both Sonoma Valley and Italian flavors of wild red currants, red licorice twist, raspberry Pimms Cup, red apple skins, barnyard game, suede leather, rhubarb pie, baked red plum, star anise, sage, rosemary brush, guava candies, roasted portobello mushrooms, hibiscus flower, passion fruit puree, lavender, tomatoes on the vine, paprika, horehound candy, sea salt, nori sheets, cappuccino froth, molasses, nutmeg and Connecticut cigar wrapper."
To his credit, the first sentence or two in both reviews I linked does tell you much of what you'd want to know structurally about the wines, albeit in an annoyingly literary style. But after that, it's just self indulgent garbage. If you tried these wines, you'd never find that many flavors in a single taste. You know why? Because humans can only differentiate a few aromas at a time, and most of what we perceive as taste is really retronasal olfaction.
How this sort of criticism became the norm, I do not know. No, actually, I do know. This variety of sewer feces appeals to people with lots of money but no common sense or knowledge of wine. Why learn about where the wine comes from and how it's made when you can just hear a point score and a bunch of fancy sounding adjectives? It's the easy way out--instant validation.